Publish every week in your own voice
The people with the best material are the busiest people in the company. The content engine turns a conversation, a page of notes or the week's news into a finished draft that sounds like the person whose name goes on it. Then it publishes it.
Hook: a widely covered survey found most companies can't name who owns their AI pilots.
Do you want to name the tool we piloted, or keep it general?
Our first blogging push didn't ship much
Before
- Engineers asked to write with no template, no editor and no deadline
- Posts that did get written sat in a document waiting for someone to publish them
- LinkedIn only when someone had a free afternoon
- Generic AI drafts that sounded like everyone else's
Now
- A post starts as a conversation or notes, and the author edits instead of writing from scratch
- Publishing is one approval on a preview link
- Three ready LinkedIn drafts every Monday, tied to news people are already talking about
- Drafts written from each author's own pre-AI writing, so they sound like that person
From a conversation to a published post
It runs on top of our AI website platform, so a post is just another change to the site: drafted, checked, previewed and approved.
Capture the idea
An interview, rough notes, a release log, or a news item from the Monday brief.
Draft in their voice
Each author has a voice profile with real habits and hard bans, built from writing that predates AI tools.
- Answer first, explain second
- Real numbers, no hype words
- No filler transitions
Author edits on a preview
The post appears on a temporary link exactly as it will look live.
Scheduled and published
Date it next Tuesday and it goes live next Tuesday, with search markup and archive pages built in.
Engineering Open Source
Every post is built for search and for AI answers
A post that AI search can't read is a post nobody cites. The publishing step handles the parts people forget.
- Structured data on every post, so search engines and AI assistants know who wrote it and who it's from.
- Category and tag pages that update themselves and only exist once they have enough posts to rank.
- The homepage, blog index and sitemap update the moment a post goes live.
- Scheduling at request time. No one has to remember to press publish.
Read our blog to see what comes out the other end.
What it changed for us
Our engineers, our AI consultant and our CEO all publish now. Most of them would never have sat down to write a post from a blank page. They talk through what they know, edit a draft that already sounds like them, and approve it.
Fastest on our platform, works with yours
Our posts live as files in GitHub and publish through Cloudflare, and the newsletter goes out through HubSpot. If your site runs on WordPress, HubSpot CMS or another system with a publishing API, the drafting and voice work the same and we publish through that API.
What AI Advisory clients get
- A voice profile for each author, built from their own writing
- The Monday news brief, tuned to your industry and what you have standing to comment on
- An interview to post workflow with a set cadence and one person who owns the calendar
- Publishing set up with structured data, archive pages and scheduling
- Brand and claims checks, so nothing promises what your company can't back up
- Newsletter and LinkedIn versions from the same draft
Questions about the content engine
Will it sound like AI wrote it?
Each author's profile is built from writing they did before AI tools existed, with the habits they actually have and a list of phrases they never use. The author still edits and approves every post, and their name only goes on what they're happy with.
Does it post to LinkedIn for us?
It hands you ready drafts with the source links and any open questions. A person reads them and decides what to post.
Do we need your website platform?
It's fastest there because publishing is built in. Any site with a publishing API works for the drafting and publishing steps.
How do you keep it from making things up?
Drafts are checked against your brand guide and your capabilities documents, news items need verified dates and real sources, and anything the drafter couldn't confirm goes to the author as a question.